To relaunch Reach , an internal comms app, I led the creative and design of the the stand-alone product site and associated launch campaign creative. Working closely with the product and sales teams we defined targeted product messaging and provided the creative solves for the go-to-market.
Mobile + Desktop Demo
To quickly demo the product we created animated feature walk-throughs that enabled visitors to quickly toggle between mobile and desktop with a single click.
Results
The result is a vastly more engaging site with succinct feature and customer value messaging leading the visitor into the trial flow with clarity.
Reach design exploration
Reach design exploration
Reach design exploration
Reach design exploration
Reach design exploration
Reach design exploration
Credits
Global Brand and Creative Director | Copywriter | Art Direction
Nathaniel Kiwi
Creative Director
Antony Simmons | Heartland
Product Marketers
Pieter Van Aarde |Gyaltsen Go
Web development
JTB Studios
Digital Marketing Manager
Jamie Hornberger
Digital Agency
HunterBlu Media