LiveTiles Bots launch

LiveTiles wanted to go big with the launch of their newest product LiveTiles Bots at Microsoft’s marquee events: Inspire in Las Vegas and Ignite in Orlando . We were asked to devise creative solutions that focussed on a message of human-centred-tech in a way that was memorable and stood out in the crowd of vendors at the convention.

Global Creative Director: event creative, design + production | motion/video concepts, direction + production

With bots our focus, we were asked to create a booth for Microsoft Ignite with a physical robot that would act as a 15’ landmark. We took the creative opportunity to give this robot a human persona through a fully animated promotional spot. “Zed” would help dispel misconceptions around the term ‘bot’ while being a comedic counterpoint to the utilitarian product.

As a towering land-mark at the convention the ZED sculpture drew in attendees and became a valuable conversation starter. The booth was zoned for a range of interaction modes with dedicated demo screens, a concierge bar, and informal lounge areas.

Based on the company’s brand mark we applied a polygon motif to our booth design, character design and and animated environment. The theming of the booth focussed around humanising tech adding tactility and tranquility through the use of foliage and natural look surfaces. This styling was a key differentiator with the high tech look of our competitor exhibitors.