In-store street art projects I directed in my role as Curator of Artist Collaborations leading the TBar Artist Series with Cotton:On Group. With the aim of making authentic connections to local arts scenes we teamed up with global street artists Alex Yanes, Lauren Ys, Beastman, MEGGS, Dion Hortsmans, Mooncasket & BoyKong to create unique artworks for concept superstores in Los Angeles, Irvine California, Hong Kong and Australia.

I scouted the talent and led the process from creative concept, development to installation and promotion. Additionally, I produced video content for socials and in-store screens.